“A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you’re in the room and you’re arguing your point, whereas mental availability is about getting into the room.”
Jenni Romaniuk, Ehrenberg Bass Institute
Instruments are honest. If you don’t practice, you suck … you gotta put in the hours
David Bryan, Bon Jovi keyboard player
Swatch Scubaqua
What customer response do you hope for (and what will stimulate that response)?
What customer problem are you solving?
What is the real impact you will have on a customer’s life?
Why should the customer trust you?
True economic growth is driven by innovation which is powered by creativity – the ability to imagine “what could be”
Sir John Hegarty, creative legend
The big, big problem with routine is that everything starts to look the same. So I constantly try to reinvent my approach
Christoph Niemann, world renowned illustrator
Bite-Sized Marcomms 